Radio advertising is an extremely effective tool and delivers results because local radio stations reach local audiences. Radio ads are quick and easy to produce and, therefore, come at no cost to the advertiser for production. Houston, Texas happens to be the 4th largest radio market in the United States and for good reason. With an average commute in Houston of 30 minutes, wouldn't you want to reach your target consumers while they are captive in their vehicle and engaged?! You can't skip radio advertising or fast forward, so with the perfect, creative commercial, your brand will be top of mind for your consumer.
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