A highly targeted advertising strategy would be executing a direct mail campaign. Easily choose the area you would like to mail to, the income of the neighborhood, and many more qualitative and quantitative aspects that might be critical to reaching your ideal consumer. The systematic procedure to target a customized area creates a highly flexible and cost effective marketing plan.
Although we live in a digital world now with the lure of social media, video and ads, at the end of the day, we still favor tangible forms.
We value having something in our hands.
There’s still value in real objects.
And direct mail is no exception.
While we all might love the ease of email, the benefits of a direct mail piece being in the hands of your clients shouldn’t be underestimated.
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